Asia: ASTA’s 2025 Travel Advisor of the Year
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ASTA - American Society of Travel Advisors
What do Sedona pool days, a bloody house key handoff, and a sleeve of dad-joke tattoos have in common? They all belong to today’s guest, Asia Lantz, ASTA’s 2025 Travel Advisor of the Year. From waxing rooms to Liberty Travel to running her own thriving agency, Asia shares how being yourself is the best sales strategy, why MLMs are trash, and her top three no-cost tips to move your travel business forward today.
Asia went from the wax industry (yep, that kind of hair removal) to Liberty Travel’s brick-and-mortar training, to GoGo Vacations’ long-haul FIT department, and finally into her own thriving independent travel business under Nexion. She’s a data girl with spreadsheets for everything, a dual-income no-kids lifestyle, and a passion for showing clients the hidden gems of Europe and Asia.
Inside this candid conversation, we dive into:
- How Asia built her career from stylist to award-winning TA.
- Why being yourself is the best sales strategy in luxury travel.
- The power of unplugging, setting office hours, and not glorifying hustle.
- How Facebook groups became her best marketing tool (and booked five new clients in six months).
- Why she says MLMs are destroying the industry—and why advisors need to leave them yesterday.
- Her top three pieces of advice every TA can use today without spending a dime.
If you’re a travel advisor who struggles with sales, marketing without being cringe, or just owning your authentic voice, you need this episode. Expect laughs, real talk, and some serious bestie energy.
- No BS Travel Advisor Podcast
- Travel Advisor of the Year ASTA
- How to become a travel advisor
- Independent travel agent success stories
- Nexion host agency review
- Liberty Travel training program
- GoGo Vacations long-haul FIT
- Facebook group marketing for travel advisors
- Luxury travel advisor tips
- Travel advisor authenticity
- MLM travel agency scam
- Sedona unplugged trip
- South Korea travel specialist
- Japan and Vietnam travel advisor
- Dual income no kids lifestyle travel
Be yourself in business advice
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