My Courses

Business Besties: Building a Brand, Attracting Luxury Clients, and Redefining Success

Season #2

Website: https://mirandaleachcollective.com/ 

IG: https://www.instagram.com/mirandaleachcollective/ 

TikTok: https://www.tiktok.com/@mirandaleachcollective 

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Summary

In this episode of the No BS Travel Advisor podcast, Marcie Muensterman and Miranda Leach share their “business bestie love story” of collaboration, growth, and real talk. From surviving MLM life to redefining success as entrepreneurs, they dig into the lessons learned through branding, marketing, and mindset.

We didn’t meet through some perfectly polished mastermind, but we were introduced by someone who knew us both. We met in the messy middle of my big pivot from MLM to solo entrepreneur. My business was pivoting hard; I needed a website that finally reflected me, and I was exhausted from months of looking for a web designer. Gratefully, we had a mutual friend who knew we would click!

Miranda came in as my designer, then became my coach, and eventually my friend. But let’s be clear: it wasn’t all a match made in friendship heaven from the jump. There’s a 20-year age difference between us, two totally different life stages, and plenty of moments where we’ve had to set boundaries, say the hard stuff, and rebuild our trust. That’s precisely why our friendship and business partnership work, because it’s built on honesty, grit, and zero bullshit.

Now, almost 3 years later, we’re sitting upstairs in her retro-fabulous East Tennessee home office during a girls' weekend, talking about the real cost of growing a business: the hours, the money, the tears, the mindset shifts, the money issues, and the small wins that change everything.

We also answer YOUR questions from the community about scarcity mindset, luxury clients, selfies, marketing with limited time, and what success actually looks like. Whether you’re a travel advisor, coach, or entrepreneur, this episode will help you see the business journey differently and give you the tools to show up as the CEO of your own story.

What we cover:

  • Using the Main Character Magic Bot™ to find your aligned client (and why you can’t shortcut the process).
  • How Miranda went from scarcity spirals to tripling her income through mindset shifts.
  • Marketing strategies for travel advisors when you only have one hour a week.
  • Why your face > logo and how selfies create connection.
  • Booking luxury travel clients when your circle isn’t luxury.
  • Redefining success when your income dips below your old corporate paycheck.
  • Gratitude, resourcefulness, and why business requires both.

This episode is for any travel advisor, entrepreneur, or service-based business owner who’s asking:

  • How do I attract luxury clients if my circle isn’t luxury?
  • What do I do when my income isn’t what it used to be from my last job or career?
  • How do I stop hiding behind logos and actually show up with my face?
  • What’s the ROI on tiny investments like the Main Character Magic Bot™?
  • How do I market if I only have one hour a week?
  • How do I keep going when the scarcity brain kicks in?

We go all the way in on resourcefulness, gratitude practices, selfies, how to amplify your day to day life in luxurious ways without spending tons of money, branding, Facebook groups, and what success really looks like when you build your business from scratch.

Chapters

00:00 Introduction + backstory: MLM to meeting Miranda
 02:32 Building a business together: the messy beginning
 05:29 Navigating challenges + building trust with a 20-year age gap
 08:18 Business dynamics and communication
 11:06 Why clarity + confidence matter in growth
 13:56 Miranda’s coaching philosophy (Confidence • Clarity • Conversion)
 16:26 Personal branding and marketing strategies
 19:26 Authenticity > aesthetics in branding
 21:56 Creating connection through personality
 25:00 Visibility and consistency: why your face beats your logo
 27:27 Overcoming obstacles in business growth
 39:46 Aligning freebies with business goals
 44:28 Understanding the emotional investment in business
 51:05 Overcoming scarcity mindset (Miranda’s bank app story)
 56:31 The power of affirmations and journaling
 01:01:43 Gratitude as a tool for abundance
 01:08:00 Romanticizing everyday moments
 01:14:35 Marketing when you only have one hour a week
 01:19:44 Maximizing ROI on time + content
 01:24:00 Building trust through authenticity
 01:27:43 Budget-conscious marketing resources
 01:31:58 Attracting luxury clients when your circle isn’t luxury
 01:43:57 Overcoming self-doubt in content creation (yes, selfies)
 01:50:27 Redefining success beyond financial income

 

What You’ll Learn

  • Why luxury clients buy from travel advisors who market to them directly, not to Aunt Nancy.
  • The power of gratitude and abundance practices to break scarcity brain.
  • How to market consistently with a one-hour-a-week system.
  • Why your personal brand beats any logo or Canva graphic.
  • How to shift from “am I worthy of this?” to “I built this, and I’m owning it.”

Keywords (SEO)

travel advisor business, travel agent marketing, how to get luxury travel clients, personal branding tips for travel advisors, Main Character Magic Bot, Facebook group growth, business mindset, money mindset, online business coach, resourcefulness in business, consistency in marketing, selfies for personal brand, confidence clarity conversion framework.